TMA-2 Headphones

TMA-2 Headphones

AIAIAI - Commercial

AIAIAI - Commercial

Overview
Overview
Overview

This was a personal project I created between work and family life. I developed this short promo sequence following a simple hard surface modeling study of the AIAIAI TMA-2 headphones. 

I then used this opportunity to experiment with Cinema4D and Redshift exploring dynamic particle and cloth simulations, detailed renders and animated typography in a fast paced edit synced closely to the audio track.

The sequence was designed to feel abstract in areas, loosely focusing on the idea of sound being visualized using some of the product's parts, materials and packaging. There's also a variety of product shots, exploded anims and assembling parts to demo that the headphones are modular and customizable.

The compositions are deliberately simple to compliment the TMA-2's minimal design. I was also keen to experiment with a sequence that could align with AIAIAI's branding, being mindful their colour palettes, typography and brand voice. 

This was a personal project I created between work and family life. I developed this short promo sequence following a simple hard surface modeling study of the AIAIAI TMA-2 headphones. 

I then used this as opportunity to experiment with Cinema4D and Redshift exploring dynamic particle and cloth simulations, detailed renders and animated typography in a fast paced edit synced closely to the audio track.

The sequence was designed to feel abstract in areas, loosely focusing on the idea of sound being visualized using some of the product's parts, materials and packaging. There's also a variety of product shots, exploded anims and assembling parts to demo that the headphones are modular and customizable.

The compositions are deliberately simple to compliment the TMA-2's minimal design. I was also keen to experiment with a sequence that could align with AIAIAI's branding, being mindful their colour palettes, typography and brand voice. 

This was a personal project I created between work and family life. I developed this short promo sequence following a simple hard surface modeling study of the AIAIAI TMA-2 headphones. 

I then used this opportunity to experiment with Cinema4D and Redshift exploring dynamic particle and cloth simulations, detailed renders and animated typography in a fast paced edit synced closely to the audio track.

The sequence was designed to feel abstract in areas, loosely focusing on the idea of sound being visualized using some of the product's parts, materials and packaging. There's also a variety of product shots, exploded anims and assembling parts to demo that the headphones are modular and customizable.

The compositions are deliberately simple to compliment the TMA-2's minimal design. I was also keen to experiment with a sequence that could align with AIAIAI's branding, being mindful their colour palettes, typography and brand voice. 

This was a personal project I created between work and family life. I developed this short promo sequence following a simple hard surface modeling study of the AIAIAI TMA-2 headphones. 

I then used this opportunity to experiment with Cinema4D and Redshift exploring dynamic particle and cloth simulations, detailed renders and animated typography in a fast paced edit synced closely to the audio track.

The sequence was designed to feel abstract in areas, loosely focusing on the idea of sound andbeing visualized using some of the product's parts, materials and packaging. There's also a variety of product shots, exploded anims and assembling parts to demo that the headphones are modular and customizable.

The compositions are deliberately simple to compliment the TMA-2's minimal design. I was also keen to experiment with a sequence that could align with AIAIAI's branding, being mindful their colour palettes, typography and brand voice. 

This was a personal project I created between work and family life. I developed this short promo sequence following a simple hard surface modeling study of the AIAIAI TMA-2 headphones. 

I then used this opportunity to experiment with Cinema4D and Redshift exploring dynamic particle and cloth simulations, detailed renders and animated typography in a fast paced edit synced closely to the audio track.

The sequence was designed to feel abstract in areas, loosely focusing on the idea of sound being visualized using some of the product's parts, materials and packaging. There's also a variety of product shots, exploded anims and assembling parts to demo that the headphones are modular and customizable.

The compositions are deliberately simple to compliment the TMA-2's minimal design. I was also keen to experiment with a sequence that could align with AIAIAI's branding, being mindful their colour palettes, typography and brand voice. 

My Role
My Role
My Role

All aspects - 3D headphone modeling, texturing, lighting, animation, particle simulations, cameras, rendering, compositing, editing, grading, 2D graphics, typography, look development and storyboarding.

Software used - Cinema4D, Redshift, X-particles, After Effects, Illustrator and Procreate for sketching ideas.

All aspects - 3D headphone modeling, texturing, lighting, animation, particle simulations, cameras, rendering, compositing, editing, grading, 2D graphics, typography, look development and storyboarding.

Software used - Cinema4D, Redshift, X-particles, After Effects, Illustrator and Procreate for sketching ideas.

All aspects - 3D headphone modeling, texturing, lighting, animation, particle simulations, cameras, rendering, compositing, editing, grading, 2D graphics, typography, look development and storyboarding.

Software used - Cinema4D, Redshift, X-particles, After Effects, Illustrator and Procreate for sketching ideas.

All aspects - 3D headphone modeling, texturing, lighting, animation, particle simulations, cameras, rendering, compositing, editing, grading, 2D graphics, typography, look development and storyboarding.

Software used - Cinema4D, Redshift, X-particles, After Effects, Illustrator and Procreate for sketching ideas.

All aspects - 3D headphone modeling, texturing, lighting, animation, particle simulations, cameras, rendering, compositing, editing, grading, 2D graphics, typography, look development and  storyboarding.

Software used - Cinema4D, Redshift, X-particles, After Effects, Illustrator and Procreate.

AIAIAI_Edit_15-0-00-03-29
AIAIAI_Edit_15-0-00-01-06
AIAIAI_Web_FIX_02
AIAIAI_Web_FIX_03
01_CupSplit-2
AIAIAI_Edit_14-0-00-14-28
AIAIAI_Edit_14_NoType_15
AIAIAI_Web_06-1
AIAIAI_Edit_14-0-00-20-15
AIAIAI_Edit_14-0-00-21-22
AIAIAI_Web_FIX_05
AIAIAI_Edit_14-0-00-27-04
AIAIAI_Edit_14-0-00-23-29-1
AIAIAI_Web_FIX_07_TRIM
Development
Development
Development
Procreate_05
Preview_CableSoup_1_960
Preview_VibratingCups_Brighter_FAST
Preview_Float-2
04_CupDonut_TileOffset-2-1
04_CupDonut_A_CamShake-2
16_XP_Trail_Comped_Ramp-2-1
C4D_Interface
Cups_Rolling-1
06_ISO_CupsVibrate-3-1
24_IntroLights_Comped-5
Assemble_Preview_
AIAIAI_Web_08
21_CollidingParticles
03_WireOffset-2-1
17_ColliderRipple-2-1
19_SurfaceAdvection_3-1
Typography
Typography
Typography
Type_01_TMA-Headphones-3
EO4
PUNCHY_BG-6
LOW_END_-2
Type_01_TMA-6
Type_02_Punchy_Intense-2
Type_05_NylonHeadband-3
Type_10_Modular-4
Type_04_TitaniumCoatedSpeaker-2
Credits

Motion Design / Art Direction - Blair Harrower
Music - Cospe - System Error
Audio / SFX - BXFTYS
Credits

Motion Design / Art Direction - Blair Harrower
Music - Cospe - System Error
Audio / SFX - BXFTYS
Credits

Motion Design / Art Direction - Blair Harrower
Music - Cospe - System Error
Audio / SFX - BXFTYS
Credits

Motion Design / Art Direction - Blair Harrower
Music - Cospe - System Error
Audio / SFX - BXFTYS

 

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© 2024 Blair Harrower