Overview
Overview
Overview
A self-initiated brand film exploring how the AIAIAI TMA-2’s modular design could become a visual expression of sound.
Precise product shots, exploded views and assembly sequences reveal its construction, while abstract studies of components and materials suggest vibration, rhythm and energy.
Simple compositions and controlled lighting reflect the headphones’ minimal design. The edit balances measured moments with rapid cuts, using shared shapes, movement and audio cues to connect product imagery, simulations and typography.
Drawing on AIAIAI’s colour palette, typography and tone, the film brings its restrained design into an expressive, music-led world—balancing product clarity with the physical energy of listening.
A self-initiated brand film exploring how the AIAIAI TMA-2’s modular design could become a visual expression of sound.
Precise product shots, exploded views and assembly sequences reveal its construction, while abstract studies of components and materials suggest vibration, rhythm and energy.
Simple compositions and controlled lighting reflect the headphones’ minimal design. The edit balances measured moments with rapid cuts, using shared shapes, movement and audio cues to connect product imagery, simulations and typography.
Drawing on AIAIAI’s colour palette, typography and tone, the film brings its restrained design into an expressive, music-led world—balancing product clarity with the physical energy of listening.
A self-initiated brand film exploring how the AIAIAI TMA-2’s modular design could become a visual expression of sound.
Precise product shots, exploded views and assembly sequences reveal its construction, while abstract studies of components and materials suggest vibration, rhythm and energy.
Simple compositions and controlled lighting reflect the headphones’ minimal design. The edit balances measured moments with rapid cuts, using shared shapes, movement and audio cues to connect product imagery, simulations and typography.
Drawing on AIAIAI’s colour palette, typography and tone, the film brings its restrained design into an expressive, music-led world—balancing product clarity with the physical energy of listening.
A self-initiated brand film exploring how the AIAIAI TMA-2’s modular design could become a visual expression of sound.
Precise product shots, exploded views and assembly sequences reveal its construction, while abstract studies of components and materials suggest vibration, rhythm and energy.
Simple compositions and controlled lighting reflect the headphones’ minimal design. The edit balances measured moments with rapid cuts, using shared shapes, movement and audio cues to connect product imagery, simulations and typography.
Drawing on AIAIAI’s colour palette, typography and tone, the film brings its restrained design into an expressive, music-led world—balancing product clarity with the physical energy of listening.
A self-initiated brand film exploring how the AIAIAI TMA-2’s modular design could become a visual expression of sound.
Precise product shots, exploded views and assembly sequences reveal its construction, while abstract studies of components and materials suggest vibration, rhythm and energy.
Simple compositions and controlled lighting reflect the headphones’ minimal design. The edit balances measured moments with rapid cuts, using shared shapes, movement and audio cues to connect product imagery, simulations and typography.
Drawing on AIAIAI’s colour palette, typography and tone, the film brings its restrained design into an expressive, music-led world—balancing product clarity with the physical energy of listening.
My Role
My Role
My Role
Concept, art direction and full visual production—from initial sketches and storyboards through modelling, look development, animation and final delivery.
This included texturing, lighting, camera work, particle and cloth simulations, rendering, compositing, typography, editing and colour grading.
Tools: Cinema 4D, Redshift, X-Particles, After Effects, Illustrator and Procreate. Music and sound credits are listed separately.
Concept, art direction and full visual production—from initial sketches and storyboards through modelling, look development, animation and final delivery.
This included texturing, lighting, camera work, particle and cloth simulations, rendering, compositing, typography, editing and colour grading.
Tools: Cinema 4D, Redshift, X-Particles, After Effects, Illustrator and Procreate. Music and sound credits are listed separately.
Concept, art direction and full visual production—from initial sketches and storyboards through modelling, look development, animation and final delivery.
This included texturing, lighting, camera work, particle and cloth simulations, rendering, compositing, typography, editing and colour grading.
Tools: Cinema 4D, Redshift, X-Particles, After Effects, Illustrator and Procreate. Music and sound credits are listed separately.
Concept, art direction and full visual production—from initial sketches and storyboards through modelling, look development, animation and final delivery.
This included texturing, lighting, camera work, particle and cloth simulations, rendering, compositing, typography, editing and colour grading.
Tools: Cinema 4D, Redshift, X-Particles, After Effects, Illustrator and Procreate. Music and sound credits are listed separately.
Concept, art direction and full visual production—from initial sketches and storyboards through modelling, look development, animation and final delivery.
This included texturing, lighting, camera work, particle and cloth simulations, rendering, compositing, typography, editing and colour grading.
Tools: Cinema 4D, Redshift, X-Particles, After Effects, Illustrator and Procreate. Music and sound credits are listed separately.
Development
Development
Development
Development explored two complementary directions: explaining how the product fits together, and using its parts to suggest how sound feels.
Sketches, motion tests and simulation studies explored assembly, repetition, vibration and material behaviour. These experiments provided a vocabulary for the film, balancing recognisable product detail with more abstract moments.
Typography
Typography
Typography
Typography bridges product information and musical expression. Component names and material descriptions give the sequence clarity, while changes in scale, repetition and rhythm turn words into part of the visual performance.
The graphic treatment draws on AIAIAI’s existing identity, with motion responding closely to the soundtrack. Type punctuates the edit and provides contrast to the dimensional product imagery.
Credits
–
Motion Design / Art Direction - Blair Harrower
Music - Cospe - System Error
Audio / SFX - BXFTYS
Credits
–
Motion Design / Art Direction - Blair Harrower
Music - Cospe - System Error
Audio / SFX - BXFTYS
Credits
–
Motion Design / Art Direction - Blair Harrower
Music - Cospe - System Error
Audio / SFX - BXFTYS
Credits
–
Motion Design / Art Direction - Blair Harrower
Music - Cospe - System Error
Audio / SFX - BXFTYS
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© 2027 Blair Harrower